Harana(ha·rá·na) is a Filipino tradition of courtship—an offering of song, performed with quiet intention beneath a window, in hopes of being seen, heard, and felt.
It unfolds in three gestures: a call, a confession, and a response.
In many ways, this is also how meaningful design begins.
It calls for attention.
It speaks with purpose.
And when it resonates, it invites connection.
Every design is a form of reaching out—crafted to be seen, understood, and remembered.
Because like a serenade, good design doesn’t just exist.
It connects.
So consider this my pagatawag (call)—
and what follows, my offering.
Past Projects
Explore a curated body of work , shaped alongside a design team in collaboration with global brands—
where imagination meets strategy with intention.
Each project is an offering: thoughtful, strategic, and made to endure.
Client
Non Timber Forest Products Philippines
The Philippine Indigo Project Booth Exhibition Design
Year
2018
In 2019 I had the privilege of collaborating with Piranha Offroad Australia on branding, package design and digital presence for the new business acquisition phase it is setting itself into—an opportunity that pushed our creative thinking into rugged, purposeful territory. Together with my team, we weren’t just designing a logo or a label; we were defining how a brand lived in the field—across packaging, product communication, and visual systems that resonate with off‑road enthusiasts and reflect the brand’s spirit of durability, adventure, and performance. The design solutions we crafted were grounded in a deep understanding of the audience’s values and the category’s visual expectations—yet elevated with originality and strategic attitude.
PIRANHA OFFROAD AUSTRALIA
Branding and Package Design for New Acquisition
Creative and Art Direction for Piranha Offroad Australia Product Demo used for the 2023 SEMA (Specialty Equipment Market Association) in Dubai and Los Angeles and The National 4x4 Outdoors Show in Melbourne 2023.
www.piranhaoffroad.com.au
PIRANHA OFFROAD AU
Led a multidisciplinary team of 3D Designers, Graphic Artists, and Front-End Developers in delivering a cohesive print and digital catalog showcasing all product lines, integrated with Augmented Reality (AR) functionality. Work includes 3D assets rendering, product photography, measurements, design and layout, prototyping and online catalogue coding.
McNAUGHTANS AUSTRALIA
I designed and developed the IPSUM PH website. As the former founder of IPSUM PH—a Manila-based digital marketing solutions company—I led creative direction while managing the operational and strategic demands of building a growing agency. This experience shaped my ability to approach projects holistically, balancing creative vision with real-world execution.
Together with my team, we focused on future-proofing brands—creating designs built to endure.
IPSUM PH DIGITAL MARKETING AGENCY
Led the creative direction for FastLock International in 2020, developing a clean, modern, and conversion-focused website aimed at driving customer engagement across distribution markets in Australia and South America. Collaborated with a cross-functional team of Web Designers, 3D Artists, and Developers to bring the brand to life through a cohesive digital experience.
FASTOCK INTERNATIONAL
Across borders and industries, we’ve also partnered with Astra Billiards to shape their design and brand presence across all media. From traditional touchpoints like visual identity, print, and signage to non‑traditional media including social content, experiential visuals, and digital campaigns, our work with Astra has been about more than aesthetics—it’s been about clarity, consistency, and resonance. (Note: this refers to collaborative brand design work, encompassing media profiles across platforms, crafted in tandem with Astra’s strategic direction—tailored to strengthen their presence and storytelling.)
ASTRA BILLIARDS AUSTRALIA
Integrity, creativity, and empathy shape the way we work. These aren’t just words—they’re the foundation of everything we build.
From pitching the design for the graphic walls at the Sugbu Chinese Heritage Museum in Cebu—a space dedicated to preserving and celebrating over 500 years of Chinese‑Cebuano heritage within the restored historic Gotiaoco Building—to crafting visual systems for global brands, we approach every project with thoughtful intention and cultural respect.
At the Sugbu Chinese Heritage Museum, our concepts were in dialogue with history itself—responding to narratives of trade, community, and legacy that the museum brings to life through curated exhibits and storytelling.
SUGBU CHINESE HERITAGE MUSEUM
Cebu,Philippines